One-liner
Ghost Gains is an AI fitness coach with a real voice and a memory — it reads your mood, adapts its tone, and coaches the real you, so people actually stick with it.
Boilerplate (short)
Ghost Gains is an AI-powered fitness app whose coach, Ghost, talks back in a real voice, adapts its tone to your mood with an emotional state machine, and remembers your injuries, PRs, and motivation style. Launching on iOS and Android.
What makes it different
Plenty of apps now claim "AI." A few even do voice. Ghost's difference is the relationship: an emotional state machine that shifts tone (hype, push, or full roast mode) plus a persistent memory of the user. It's a coach that feels like it knows you — not a rep-counter with a voice bolted on.
- Real-voice AI coaching
- Emotional state machine (mood- & workout-phase-aware tone)
- Persistent memory: injuries, PRs, motivation style, patterns
- Roast mode & normal mode personalities
- Camera-based nutrition logging (AI vision)
- Recovery-aware workout progression · daily missions · physique-evolution avatar
Fast facts
- Product
- Ghost Gains — AI fitness coaching app
- Category
- AI · Health & Fitness · Consumer
- Platforms
- iOS + Android (launching together), PWA
- Pricing
- 7-day free trial, then subscription; pre-launch lifetime founders tier ($39)
- Stage
- Pre-launch; working product; waitlist + founders pre-sale live
- Founder
- Edwin Cruz — solo founder. A lifelong anime fan and gym rat from the small town of Zuni, VA, who built the entire working product.
- Website
- ghost-gains-promo.pages.dev
Brand assets
App screenshots available on request. Brand colors: violet #7c5cff, mint #22d3a6, near-black #07070b.
Quotable
"Every anime is a training arc — someone who isn't strong enough yet, and a mentor who won't let them quit. That's what the gym felt like to me, and no fitness app captured it. They track everything and motivate nothing. So I built the coach from my own training arc." — Edwin Cruz, Founder, Ghost Gains